“It’s really depressing and it bothers me every single day.”
Kendall Jenner sheds a number of tears in the latest episode of Keeping Up With The Kardashian‘s where the 21-year-old spills on how she was dealing with her Pepsi endorsement controversy.
As you may know, Kendall was the lead in Pepsi’s “Live For Now” commercial that sparked media outrage after the ad shows Kendall ending a protest in the streets when she hands a police officer a can of Pepsi. People weren’t having it with some calling it “tasteless and offensive,” some saying it was mocking Black Lives Matter protests and others just wanting to boycott the soda company for thinking that’s how easy it was to solve the social issues that are present today. The commercial was released in April and pulled down almost immediately.
“I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way and I genuinely feel like shit,” Kendall said to her sister, Kim Kardashian, in a clip from the show. “I didn’t even know what to do. It’s really depressing and it bothers me every single day.”
Kim responds to her sister advising her that it’s a lesson learned and she just has to be truthful to her fans on the mistake she has made.
In a solo camera interview from the show, Kendall goes more into how she felt once the media picked up the commercial, saying: “I would never purposely hurt someone, ever. And obviously, if I knew this was gonna be the outcome, I would have never done something like this. But you don’t know when you’re in the moment.”
“I felt so f**king stupid,” she continued. “The [idea] that I would offend other people or hurt other people was definitely not the intent. And that’s what got me the most.”
Kendall and her other sister, Kylie, were also in a negative headline not too long ago when they sold a series of shirts that plastered their faces over iconic artists such as Tupac and Biggie Smalls. A couple photographers came forward with lawsuits, but most notably was The Notorious B.I.G.’s mother who took to Instagram saying:
“The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me. I have no idea why they feel they can exploit the deaths of 2pac and my Son Christopher to sell a t-shirt. This is disrespectful, disgusting, and exploitation at its worst!!!”